Ev could easily have done this:
Hi Medium lovers,
We need operating money or Medium is not going to survive.
I can detail the expenses for you, but suffice to say, if we don’t start a subscription service we won’t make it. We’d rather a subscription model than advertising because advertising sucks.
We’re asking for $25 a year. A YEAR! That’s about $2 a month.
Nothing will change. You’ll be able to do everything you already do on Medium, build your audience, hone your writing and reading skills. And we’ll be able to guarantee Medium’s future.
We have 60 million readers a month. If just 10% of you support us, we can survive a year. More than that, more years.
What do you say?
IT’S THAT SIMPLE!